The history of Chinese liquor culture
Here shows the long history and culture of Chinese liquor and its bright future.
Shede museum project is located in Tuopai town, Shehong county, Sichuan province, which is a town of poetry and liquor famous in ancient and modern, totally covering an area of about 4,800 square meters. Shede museum is a treasure house of rich and colorful liquor history and culture. From a contemporary perspective, it will interpret Chinese wisdom and the core spirit - Shede of the brand.
Zhu Pei is one of the 5 most influential architects (under 50 years old) in the world today. Designed by the award-winning Coordination Asian.
Long-standing culture makes prosperous future
Liquor forms a kind of culture and carrier in the long history of human culture. Chinese liquor boasts a long and profound culture, existing in every area touched by human with its unique demeanor. Shede museum is the carrier and continuation of Chinese liquor culture and directs the development of Chinese liquor.
Exhibition in Museum
Shede museum bears Chinese liquor culture, it is an immersive, interactive entertainment space for liquor cultural experience. The exhibition is divided into four chapters.
Giving up old one for new one
Liquor plays an important role in Chinese culture. Liquor and its culture has blended into the blood of Chinese people. In the countless legendary stories of emperors and generals, talented men and women, liquor and Tao of liquor is one of the cultural roots of Chinese culture to be inherited for thousands of years and stood in the world.
Giving up hundred for two
Today, brewing technology has been the secret of each liquor group. Shede liquor inherits the profound brewing culture to push its own brewing technology to the top by modern technology.
Giving up arts for Tao
Sichuan basin has a natural ecological environment incorporating climate, water source and soil, which provides unique and unrepeatable conditions for brewing pure and high-qualified liquor.
Shede means to give without stint. The five thousands years of Chinese culture has left a glorious page in the long human history, of which “Shede” is a very important cultural thought.
Chinese liquor culture
Chinese liquor culture has a long history, and has a lot of connections with history,
literature, philosophy, aesthetics, religion, survival and so on, it exists in every area touched by human with its unique demeanor.
As the first poetry dance of Chinese liquor culture, “the greatest spirit” captures the literary and historical allusions related to liquor in Chinese history, and performs the story between Chinese traditional culture and liquor in Chinese and national art language.
Shede Spirits co., ltd.
Shede Spirits Co., Ltd. is a famous spirits company in China and one of the “Six Golden Flowers” in Sichuan’s spirits companies. In 1996, Shede became the third public company in the spirits industry (600702.SS). In 2009, Shede received the China Quality Award, and is the third spirits company to have been awarded with such an honor.
ADD：No.999, Tuopai avenue, Tuopai town, Shehong county, Sichuan province.
Sales Hotline：400 997 8989