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The history of Chinese liquor culture

Here shows the long history and culture of Chinese liquor and its bright future.

 

 

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Shede museum project is located in Tuopai town, Shehong county, Sichuan province, which is a town of poetry and liquor famous in ancient and modern, totally covering an area of about 4,800 square meters. Shede museum is a treasure house of rich and colorful liquor history and culture. From a contemporary perspective, it will interpret Chinese wisdom and the core spirit  - Shede of the brand.

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Architecture

Zhu Pei is one of the 5 most influential architects (under 50 years old) in the world today. Designed by the award-winning Coordination Asian.

Long-standing culture makes prosperous future

Liquor forms a kind of culture and carrier in the long history of human culture. Chinese liquor boasts a long and profound culture, existing in every area touched by human with its unique demeanor. Shede museum is the carrier and continuation of Chinese liquor culture and directs the development of Chinese liquor.

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Exhibition in Museum 

 

Shede museum bears Chinese liquor culture, it is an immersive, interactive entertainment space for liquor cultural experience. The exhibition is divided into four chapters.

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Giving up old one for new one 

 

Liquor plays an important role in Chinese culture. Liquor and its culture has blended into the blood of Chinese people. In the countless legendary stories of emperors and generals, talented men and women, liquor and Tao of liquor is one of the cultural roots of Chinese culture to be inherited for thousands of years and stood in the world.

Giving up hundred for two 

 

Today, brewing technology has been the secret of each liquor group. Shede liquor inherits the profound brewing culture to push its own brewing technology to the top by modern technology.

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Giving up arts for Tao 

 

Sichuan basin has a natural ecological environment incorporating climate, water source and soil, which provides unique and unrepeatable conditions for brewing pure and high-qualified liquor.

Shede wisdom 

 

Shede means to give without stint. The five thousands years of Chinese culture has left a glorious page in the long human history, of which “Shede” is a very important cultural thought.

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Chinese liquor culture

Chinese liquor culture has a long history, and has a lot of connections with history,
literature, philosophy, aesthetics, religion, survival and so on, it exists in every area touched by human with its unique demeanor.

中国的白酒文化,你懂多少?
 中国白酒文化根深蒂固,白酒的地位更是不可撼动,但是白酒的起源却很难界定,而且古人喝的不尽是白酒。此外,白酒这个称谓也并不是一直存在。在一些地方方言中,还有烧酒、白干、老白干、烧刀子和高粱酒等称呼;在新中国成立后,才统一改用“白酒”代替以前五花八门的称谓。
 中国白酒文化根深蒂固,白酒的地位更是不可撼动,但是白酒的起源却很难界定,而且古人喝的不尽是白酒。此外,白酒这个称谓也并不是一直存在。在一些地方方言中,还有烧酒、白干、老白干、烧刀子和高粱酒等称呼;在新中国成立后,才统一改用“白酒”代替以前五花八门的称谓。
中国的白酒文化,你懂多少?
 中国白酒文化根深蒂固,白酒的地位更是不可撼动,但是白酒的起源却很难界定,而且古人喝的不尽是白酒。此外,白酒这个称谓也并不是一直存在。在一些地方方言中,还有烧酒、白干、老白干、烧刀子和高粱酒等称呼;在新中国成立后,才统一改用“白酒”代替以前五花八门的称谓。
 中国白酒文化根深蒂固,白酒的地位更是不可撼动,但是白酒的起源却很难界定,而且古人喝的不尽是白酒。此外,白酒这个称谓也并不是一直存在。在一些地方方言中,还有烧酒、白干、老白干、烧刀子和高粱酒等称呼;在新中国成立后,才统一改用“白酒”代替以前五花八门的称谓。
中国白酒第一省:全国四成白酒出自此省,有两座“酒都”城市
我们在宴请宾客,或者是参加某个饭局的时候,当然离不开最重要的东西就是酒了,酒文化已经在中国的历史上有上千年。现如今已经变成社交必不可少的东西了,而且在世界上我国的白酒,已经非常的有名气,而且很多酒的品牌已经是国际上非常有名的了。我国的白酒产量,在全国排名第一的省份就是四川。
我们在宴请宾客,或者是参加某个饭局的时候,当然离不开最重要的东西就是酒了,酒文化已经在中国的历史上有上千年。现如今已经变成社交必不可少的东西了,而且在世界上我国的白酒,已经非常的有名气,而且很多酒的品牌已经是国际上非常有名的了。我国的白酒产量,在全国排名第一的省份就是四川。
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中国的白酒文化,你懂多少?
 中国白酒文化根深蒂固,白酒的地位更是不可撼动,但是白酒的起源却很难界定,而且古人喝的不尽是白酒。此外,白酒这个称谓也并不是一直存在。在一些地方方言中,还有烧酒、白干、老白干、烧刀子和高粱酒等称呼;在新中国成立后,才统一改用“白酒”代替以前五花八门的称谓。
 中国白酒文化根深蒂固,白酒的地位更是不可撼动,但是白酒的起源却很难界定,而且古人喝的不尽是白酒。此外,白酒这个称谓也并不是一直存在。在一些地方方言中,还有烧酒、白干、老白干、烧刀子和高粱酒等称呼;在新中国成立后,才统一改用“白酒”代替以前五花八门的称谓。
中国白酒第一省:全国四成白酒出自此省,有两座“酒都”城市
我们在宴请宾客,或者是参加某个饭局的时候,当然离不开最重要的东西就是酒了,酒文化已经在中国的历史上有上千年。现如今已经变成社交必不可少的东西了,而且在世界上我国的白酒,已经非常的有名气,而且很多酒的品牌已经是国际上非常有名的了。我国的白酒产量,在全国排名第一的省份就是四川。
我们在宴请宾客,或者是参加某个饭局的时候,当然离不开最重要的东西就是酒了,酒文化已经在中国的历史上有上千年。现如今已经变成社交必不可少的东西了,而且在世界上我国的白酒,已经非常的有名气,而且很多酒的品牌已经是国际上非常有名的了。我国的白酒产量,在全国排名第一的省份就是四川。
极简中国酒文化发展史
自从人类开始进入种植时代以前,类人猿和猴类就发现很多果子会自动发酵成甘甜的饮料,这便是酒的起源。但是这种猴儿酒之类的佳品很难遇到,大规模的酒发酵还得到人类开始大规模进入种植时代,有了富余的粮食和水果才得以实现。葡萄酒的故乡是欧洲,而米酒的故乡却很少人知道是五千多年文化的中国。
自从人类开始进入种植时代以前,类人猿和猴类就发现很多果子会自动发酵成甘甜的饮料,这便是酒的起源。但是这种猴儿酒之类的佳品很难遇到,大规模的酒发酵还得到人类开始大规模进入种植时代,有了富余的粮食和水果才得以实现。葡萄酒的故乡是欧洲,而米酒的故乡却很少人知道是五千多年文化的中国。

As the first poetry dance of Chinese liquor culture, “the greatest spirit” captures the literary and historical allusions related to liquor in Chinese history, and performs the story between Chinese traditional culture and liquor in Chinese and national art language.

舍得酒业

Shede Spirits co., ltd.

Shede Spirits Co., Ltd. is a famous spirits company in China and one of the “Six Golden Flowers” in Sichuan’s spirits companies. In 1996, Shede became the third public company in the spirits industry (600702.SS). In 2009, Shede received the China Quality Award, and is the third spirits company to have been awarded with such an honor.

Contact Us

ADD:No.999, Tuopai avenue, Tuopai town, Shehong county, Sichuan province. 
Sales Hotline:400 997 8989

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