Title : 视频
Title : 视频
Time Posted： 2019-06-11 10:07:06
Time Posted： 2019-06-11 10:07:06
Transmitter of Chinese culture, Founder of ecological brewing
Shede Spirits become the third listed company in liquor industry in 1996 and become the third liquor company won the “China quality award” in 2009. It embraces two liquor grands of “Tuopai” series and “Shede” series. “Qujiu series of Chinese famous Tuopai” being the memory of a generation with an accumulative sales of more than 5 billion bottles. “Shede” interprets the Chinese wisdom in the process of the great rejuvenation of contemporary China. Shede Spirits has been one of the leading high-end liquor enterprises in the industry after 20 years’ struggle.
Mission: transmitting Chinese culture
Vision: to be a world-class brand
“The list of China's 500 most valuable brands” released by the World Brand Lab on June 26, 2019 showed that Shede brand ranked 110 on the brand list with a value of 46.882 billion yuan, Tuopai had a brand value of 38.571billion yuan, totally reached 85.453billion yuan with a growth of 15.233billion yuan over the previous year and ranked third in China's liquor industry.
In 2016, at the beginning of the reform, Shede spirits put forward the strategic concept of “optimizing production and disrupting marketing” to focus on “Shede” and “Tuopai”.
“Shede” represents the connotation of enterprise culture with broad and profound Chinese cultural connotation, while “Tuopai” represents the glory of the enterprise and shoulders the history of the enterprise. Three years since the reform, Shede spirits unswervingly implements the dual-brand strategy by forming the image of "Shede" high-end liquor and “Tuopai” Chinese famous liquor. The two complement each other to achieve revenue and profit growth.
China's Third A - Share Listed Company in Liquor Industry
The only liquor with premium grade of national standard
National intangible cultural heritage
The first benchmark enterprise to build ecological brewing industrial park in China
Chinese famous liquor enterprise
China's third liquor company won the “China quality award”
Six golden flowers of Sichuan liquor
China time-honored brand
According to the records of “Chronicles of Huayang” and “History of Shehong county”, brewing in Shehong began in the Western Han dynasty, prevailed in the Tang and Song dynasties, flourished in the Ming and Qing dynasties and expanded in the contemporary. The ancient Chinese poet Du Fu ever came here and praised it by poem “the spring liquor in Shehong county is still green although in winter”. the development of Shede spirits can be divided into the following four stages:
1980Striving for excellent
2015Reform and improve
2003Qursuit of excellence
1940.10.01——brewery officially established.
1945——a successful candidate named Ma Tianqu in early Qing dynasty took the meaning of “Tuo spring brewed flavory liquor, its name well-known in centuries”, thus named it as “Tuopai qujiu”.
1951.12——the government of Shehong county carried out public ownership transformation to the Tai‘an workshop and established Shehong county experimental Qujiu distillery, Tuopai qujiu come from this.
January, 1980——Tuopai qujiu won the title of "Sichuan famous liquor" of the second liquor evaluation reception of Sichuan province.
1989——Tuopai qujiu won the gold medal of the fifth national liquor evaluation reception, namely "Chinese famous liquor".
September, 2015——“Tunzhihu” has been honored with the first prize of “Brussels Liquor Competition Gold Prize” in Belgium, products of Shede and Tuopai won 2 gold awards and 2 silver awards respectively.
June, 2016——Tianyang holding group officially entered Tuopai Shede.
November, 2016——Launched new strategic products of Tuopai - Tuopai Tianqu, Tequ and Youqu.
July, 2017——a large-scale of high-end celebrity talk show "Shede wisdom lecture" was broadcast.
October, 2017——the first ecological brewing industry technology research institute of China was established in Shede spirits.
January, 2018——Shede spirits’ strategic little liquor- Tuoxiaojiu listing press conference was held.
January, 2018——"Sichuan Tuopai Shede spirits co., LTD." was renamed as "Shede spirits co., LTD.".
March, 2018——the new product "wisdom Shede" got listed. The Shede arts center was completed on the same day.
March, 2018——Shede spirits culture IP - poetry dance of “the greatest spirit” premiered in Chengdu.
June, 2018——“Shede” and “Tuopai” has been listed as the top 500 most valuable brands in China in the “World Conference on Brand”, with the combined value of two brands exceeding 70billion yuan, ranking the third in China's liquor industry.
September, 2018——“the greatest spirit" successfully toured in Minneapolis, Chicago and Los Angeles in North America, and had a successful press conference on Shede listed in California.
November, 2018——Shede spirits won the title of “business card of Sichuan”.
January, 2019——Shede was awarded the title of “CCTV China intelligent high-end liquor brand” by CCTV.
During the two sessions in March 2019——“the greatest spirit” landed on the National Center for the Arts.
2003——The fifth phase of technical improve project completed that invested a cumulative of 450 million yuan by Tuopai group.
June, 2005——the historic site of “Tai’an workshop” was one of the first batch to be listed as Chinese food cultural heritage.
June, 2008——“traditional brewing technique of Tuopai qujiu” was awarded as "the second batch of national intangible cultural heritage".
October, 2009——Tuopai group won the title of China quality award.
January, 2010——Willow town of Shehong county renamed as Tuopai town.
November, 2012——“Tai’an workshop" was listed in the Preparatory Directory for World Cultural Heritages of China.
In early 1990s——Tuopai qujiu distillery implemented the reform of modern enterprise system.
1994——Tuopai qujiu brewery had become a pilot enterprise in national 100 modern enterprise system.
1995——Tuopai group co., LTD founded.
1995——Tuopai group issued stocks to the public.
May, 1996——“Tuopai shares” had been listed on the Shanghai stock exchange.
1997——Tuopai group had become 37 expansion enterprises in Sichuan province.
In April 1988, Tuopai series liquor won the bronze prize KY-1-2 in the 16th International Exhibition of Inventions of Geneva.
In 1989, Tuopai qujiu won the gold medal of China Quality Award.
In April 1993, Tuopai daqu won the gold medal D-1-1 in the 16th London Tasting and Evaluation Conference.
In September 1993, 54° Tuopai qujiu won the gold medal Q-1-3 of the 31th International Food Competition.
In 1993, Tuopai qujiu won the gold medal of the 16th London International Tasting and Evaluation Conference.
In 1994, Tuopai qujiu won China's famous brand products.
In May 1993, Tuopai 12 zodiac packaging won the gold BZ-1-2 in World Star.
In 1993, Tuopai qujiu won the title of gold medal at Brussels International Fair.
In 1993, Tuopai qujiu won the title of Sichuan famous brand products.
In August 1994, 54° Tuopai qujiu won the Q-2-22 certificate of China liquor king.
In 1997, Tuopai qujiu won the title of Sichuan famous brand products.
In 2002, Tuopai qujiu won the title of Sichuan famous brand products.
In 1998, it was awarded the national environmental protection advanced enterprise.
In 2005, it was awarded the national civilized unit.
In 2008, “Shede” was awarded as a well-known trademark in China.
In 2008, the traditional brewing technology of Tuopai qujiu was rated as national intangible cultural heritage.
Tuopai was awarded China time-honored brand.
In 2009, it was awarded the second national civilized unit.
In 2005, Tuopai qujiu won the title of Sichuan famous brand products.
In 2006, Tuopai obtained China's well-known trademark.
In 2007, Shede liquor won the title of Sichuan famous brand product.
In 2007, Tuopai qujiu won the title of Sichuan famous brand products.
In 2009, Shede liquor won the title of Sichuan famous brand product.
In 2009, Tuopai qujiu won the title of Sichuan famous brand products.
In 2012, Shede liquor won the title of Sichuan famous brand product.
In 2014, Shede liquor, Tuopai daqu, Tuopai qujiu and pottery liquor won the title of Sichuan famous brand product.
In 2017, Shede liquor, Tuopai daqu, Tuopai qujiu and pottery liquor won the title of Sichuan famous brand product.
Tunzhihu won the brand contribution list - influence China - 2015 international brand.
Tuopai acquired China's well-known trademark in 2006.
Chinese food cultural heritage (2005).
In 2013, pottery liquor was awarded as a typical Chinese famous liquor.
In 2016, it was awarded Tuopai industrial ecological park.
Sichuan Tuopai group co., ltd. won the China Quality Award in 2009.
“Tai’an workshop in Shehong county” was selected into the Preparatory Directory for World Cultural Heritages of China (2012).
It won the “May Day Labor Award” of China Federation of Trade Unions.
Shede Spirits co., ltd.
Shede Spirits Co., Ltd. is a famous spirits company in China and one of the “Six Golden Flowers” in Sichuan’s spirits companies. In 1996, Shede became the third public company in the spirits industry (600702.SS). In 2009, Shede received the China Quality Award, and is the third spirits company to have been awarded with such an honor.
ADD：No.999, Tuopai avenue, Tuopai town, Shehong county, Sichuan province.
Sales Hotline：400 997 8989