CN
舍得酒业

Stock:600702.SH

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Transmitter of Chinese culture, Founder of ecological brewing

Shede Spirits become the third listed company in liquor industry in 1996 and become the third liquor company won the “China quality award” in 2009. It embraces two liquor grands of “Tuopai” series and “Shede” series. “Qujiu series of Chinese famous Tuopai” being the memory of a generation with an accumulative sales of more than 5 billion bottles. “Shede” interprets the Chinese wisdom in the process of the great rejuvenation of contemporary China. Shede Spirits has been one of the leading high-end liquor enterprises in the industry after 20 years’ struggle.
Mission:transmitting Chinese culture
Vision:to be a world-class brand
hina's Third A - Share Listed Company in Liquor Industry600702.SH
  • China time-honored brand
  • Chinese famous liquor enterprise
  • National intangible cultural heritage
  • Six golden flowers of Sichuan liquor
  • Chinese food cultural heritage
  • The only liquor with premium grade of national standard
  • China's third liquor company won the “China quality award”       
  • The first benchmark enterprise to build ecological brewing industrial park in China
Honors
连破ITI两项记录
获得ITI两项三星顶级美味奖章
所有送评产品全部获奖
“胡润百福”2020至尚优品
舍得酒荣获中国富豪“最亲赖的老酒”
天子呼获“表现”奖
舍得酒斩获中国国际广告节
2020广告主案例奖
舍得酒 打造中国老酒第一品牌
In April 1988, Tuopai series liquor won the bronze prize KY-1-2 in the 16th International Exhibition of Inventions of Geneva.
In 1989, Tuopai qujiu won the gold medal of China Quality Award.
In April 1993, Tuopai daqu won the gold medal D-1-1 in the 16th London Tasting and Evaluation Conference.
In September 1993, 54° Tuopai qujiu won the gold medal Q-1-3 of the 31th International Food Competition.
In 1993, Tuopai qujiu won the gold medal of the 16th London International Tasting and Evaluation Conference.
In 1994, Tuopai qujiu won China's famous brand products.
In May 1993, Tuopai 12 zodiac packaging won the gold BZ-1-2 in World Star.
In 1993, Tuopai qujiu won the title of gold medal at Brussels International Fair.
In 1993, Tuopai qujiu won the title of Sichuan famous brand products.
In August 1994, 54° Tuopai qujiu won the Q-2-22 certificate of China liquor king.
In 1997, Tuopai qujiu won the title of Sichuan famous brand products.
In 2002, Tuopai qujiu won the title of Sichuan famous brand products.
In 1998, it was awarded the national environmental protection advanced enterprise.
In 2005, it was awarded the national civilized unit.
In 2008, “Shede” was awarded as a well-known trademark in China.
In 2008, the traditional brewing technology of Tuopai qujiu was rated as national intangible cultural heritage.
Tuopai was awarded China time-honored brand.
In 2009, it was awarded the second national civilized unit.
In 2005, Tuopai qujiu won the title of Sichuan famous brand products.
In 2006, Tuopai obtained China's well-known trademark.
In 2007, Shede liquor won the title of Sichuan famous brand product.
In 2007, Tuopai qujiu won the title of Sichuan famous brand products.
In 2009, Shede liquor won the title of Sichuan famous brand product.
In 2009, Tuopai qujiu won the title of Sichuan famous brand products.
In 2012, Shede liquor won the title of Sichuan famous brand product.
In 2014, Shede liquor, Tuopai daqu, Tuopai qujiu and pottery liquor won the title of Sichuan famous brand product.
In 2017, Shede liquor, Tuopai daqu, Tuopai qujiu and pottery liquor won the title of Sichuan famous brand product.
Tunzhihu won the brand contribution list - influence China - 2015 international brand.
Tuopai acquired China's well-known trademark in 2006.
Chinese food cultural heritage (2005).
In 2013, pottery liquor was awarded as a typical Chinese famous liquor.
In 2016, it was awarded Tuopai industrial ecological park.
Sichuan Tuopai group co., ltd. won the China Quality Award in 2009.
“Tai’an workshop in Shehong county” was selected into the Preparatory Directory for World Cultural Heritages of China (2012).
It won the “May Day Labor Award” of China Federation of Trade Unions.
Brand Value
舍得品牌以560.36亿元的品牌价值居品牌榜第108
沱牌品牌以452.68亿元的品牌价值居第160
双品牌价值合计超1013.04亿元,位列中国白酒行业第三
Development History
According to the records of “Chronicles of Huayang” and “History of Shehong county”, brewing in Shehong began in the Western Han dynasty, prevailed in the Tang and Song dynasties, flourished in the Ming and Qing dynasties and expanded in the contemporary. The ancient Chinese poet Du Fu ever came here and praised it by poem “the spring liquor in Shehong county is still green although in winter”. the development of Shede spirits can be divided into the following four stages:
  • 1940

    Newborn
  • 1980

    Striving for excellent
  • 1990

    Modernization
  • 2003

    Qursuit of excellence
  • 2020

    Reform and improve
1940.10.01——brewery officially established.
1945——a successful candidate named Ma Tianqu in early Qing dynasty took the meaning of “Tuo spring brewed flavory liquor, its name well-known in centuries”, thus named it as “Tuopai qujiu”.
1951.12——the government of Shehong county carried out public ownership transformation to the Tai‘an workshop and established Shehong county experimental Qujiu distillery, Tuopai qujiu come from this.
Sales Hotline

400-997-8989

Anti-corruption Hotline:010-88990199 to 8010
Anti-corruption e-mail:fkzx@tuopai.biz
Clean account:5000007666888 SHEDE Spirits co., ltd. Suining bank Tuopai town, Shehong county branch
SHEDE Travel complaints hotline:0825-6618888
National Tourism Service Hotline:12301
Address:No.999, Tuopai avenue, Tuopai town, Shehong county

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